THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: HOW RURAL OUTSOURCING IS GAINING GROUND

Many still associate Philippine outsourcing, what usually comes to mind are high-rise buildings in Metro Manila. However, this is changing. More and more businesses now outsource in the Philippines by building operations in next-wave cities and rural areas—a trend known as the rural shift in outsourcing.This movement is a strategic and inclusive